Duygu Akdevelioglu
Dr. Duygu Akdevelioglu is an Associate Professor of Marketing at ÅÝܽ¶ÌÊÓƵ.
Duygu received her Ph.D. in Marketing at the Paul Merage School of Business, University of California, Irvine in June 2018. She worked as an Assistant Professor at the Saunders College of Business, Rochester Institute of Technology (RIT) between 2018-2024.
Duygu’s research focuses on social media, technology consumption, social networks, consumer communities and vulnerable consumers. Her research aims to provide an understanding of culturally shaped relationships in online consumptionscapes, explore changing structural properties in social media networks, and develop theory that examines consumer engagement in consumer communities.
Her research has been awarded the best competitive paper award at the Consumer Culture Theory 2017 Conference, published in the Journal of Macromarketing, Journal of Research in Interactive Marketing, International Journal of Market Research and Journal of Marketing Management.
Duygu has taught undergraduate level Principles of Marketing and Digital Marketing as well as Master’s level New Product Development courses. She has won the Richard and Virginia Eisenhart Provost’s 2024 Award for Excellence in Teaching which is the university’s highest honor for tenure track faculty.